Trade Show Booth Pitch & Leave-Behind Builder

Example output

Trade show pitch kit — Fernbrook Provisions frozen empanadas

10-second hook (busiest aisle traffic):
"Small-batch empanadas, three flavors, made for the freezer aisle — got 30 seconds?"

30-second elevator pitch (walk-up visitors):
Fernbrook Provisions makes small-batch frozen empanadas in three flavors — Roasted Poblano & Cheese, Braised Beef & Olive, and Spiced Sweet Potato & Black Bean. We're built for the growing frozen hand-held snacking set, priced between the mainstream frozen appetizer brands and the true artisan tier. If you carry frozen apps or empanadas today, we fill the gap between commodity and craft. I'd love two minutes to show you the range and talk about a sample box.

2-minute version (for a buyer who lingers):
Open with the hook above, then add: the frozen hand-held snacking set has added SKUs for two years running, but most of that growth sits at the commodity end — big-brand mozzarella sticks and pretzel bites. Empanadas specifically are still thin on most shelves outside a couple of regional players, and where they do show up, they're rarely small-batch. Fernbrook fills that gap: real lard-free dough, hand-crimped, three flavors that cover a mainstream buyer (beef), a vegetarian buyer (sweet potato and black bean), and a trend-forward buyer (roasted poblano). We're priced to protect your margin at a specialty-tier price point without asking your shopper to pay artisan-tier money. [Insert your actual margin percentage here before the show.] I'd like to get a sample box in front of your team and follow up in the next two weeks — does that work?

Qualifying questions (sort buyer from browser):
1. "Do you currently carry frozen appetizers or empanadas in your stores?" — separates a real prospect from someone grazing the aisle.
2. "How many doors are you buying for?" — sizes the opportunity fast, without sounding like an interrogation.
3. "Who else should be in the room when we talk samples?" — surfaces whether this person can actually say yes.
4. "What's your timeline for reviewing new frozen items?" — tells you whether to chase this lead in two weeks or two quarters.

Leave-behind, one-pager (hero facts):
Fernbrook Provisions — Small-Batch Frozen Empanadas
- Three flavors: Roasted Poblano & Cheese, Braised Beef & Olive, Spiced Sweet Potato & Black Bean.
- Hand-crimped, small-batch production; no fillers, recognizable ingredients.
- Positioned between commodity frozen apps and artisan-tier pricing.
- [Insert case pack, cost, and suggested retail here before printing.]
- Call to action: "Request a sample box — scan to book a 15-minute call." [Insert QR code/link.]

Buyer questions to have answers ready for:
- "What's your minimum order and lead time?" → [insert your actual MOQ and lead time]
- "Do you have any existing retail placements we'd recognize?" → lead with your strongest current door or region, even if small.
- "Is this shelf-stable or does it need freezer space?" → be direct: it's frozen, and name the freezer-footprint ask (cubic feet or facings) up front so it's not a surprise later.
- "What's the price gap versus the big frozen-apps brands?" → have the actual dollar or percentage gap ready, not a vague "a bit more."

Lead-scoring note for follow-up:
Score every business card or scan on two things: did they answer the doors question with a real number, and did they take a sample box or just a leave-behind? A buyer who took both gets a call within 48 hours; a leave-behind-only contact gets the standard two-week follow-up email with the one-pager attached.

Want me to draft the two-week follow-up email that goes with this leave-behind?