For Trade & Shopper Marketing teams
AI skills for shopper marketing teams
Plan activations that convert at the shelf. These free skills structure shopper programs, retailer-specific tactics, and the KPIs to measure them.
Key data
FoodSkills.ai publishes 34 free AI skills for shopper marketing teams in food and beverage. They cover 4 recurring jobs, including planning shopper and trade activations, tailoring tactics by retailer, building promo and display rationales. Each skill is a role-specific prompt that ships in 3 formats — copy-paste prompt, installable Claude Skill and Custom-GPT instructions — costs $0, and was last updated July 12, 2026.
- Skills for this role
- 34
- Jobs covered
- 4
- Formats per skill
- 3
- Price
- $0
Updated
What these skills help you do
- Planning shopper and trade activations
- Tailoring tactics by retailer
- Building promo and display rationales
- Defining activation KPIs
34 free trade & shopper marketing skills
Coupon & Offer Mechanic Designer
Design the right offer mechanic and the psychology behind it.
Get it freeCross-Shop & Basket Affinity Analyzer
Map which brands and categories your shoppers also buy over time.
Get it freeDigital Coupon & Rebate App Campaign Brief
Brief a cash-back rebate app offer from submission through redemption tracking.
Get it freeDigital Shelf Audit & Optimization Brief
Audit digital shelf health across retailers and flag what's broken.
Get it freeE-commerce & Amazon Listing Optimizer
Turn a product page into a listing that ranks and converts.
Get it freeEndcap & Secondary Display Sell-In Brief
Pitch the case to win an endcap or secondary display slot.
Get it freeEthnography & Shop-Along Study Planner
Plan an in-home ethnography or in-store shop-along, recruiting to observation guide.
Get it freeEvent & Festival Sampling Sponsorship Brief
Plan a sponsored festival sampling activation, footfall math and all.
Get it freeGrocery Flyer & Circular Ad Brief
Brief a retailer flyer or circular ad that fits their format and rules.
Get it freeIn-Store Display & POS Brief
Brief an in-store display that stops and converts shoppers.
Get it freeInstacart & Delivery App Merchandising Brief
Brief search placement, substitutions and promo slots for delivery apps.
Get it freeLapsed Shopper Win-Back Campaign
Win back shoppers who used to buy you and quietly stopped.
Get it freeLivestream Shopping Event Planner
Plan a livestream shopping event — run of show, talking points and offers.
Get it freeLoyalty & Rewards Mechanic Designer
Design bonus-points mechanics that plug your brand into a retailer's loyalty program.
Get it freeMarket Basket & Co-Purchase Analysis Narrator
Turn pasted basket data into clear merchandising and bundling calls.
Get it freeNew-to-Brand Shopper Acquisition Campaign
Build a campaign that recruits shoppers who have never bought you.
Get it freeOccasion Campaign Planner
Build a campaign that owns one consumption occasion.
Get it freePop-Up & Experiential Retail Event Planner
Plan a pop-up or experiential retail activation from space to staffing.
Get it freePrice-Pack Architecture Planner
Design a price-pack lineup that grows revenue, not confusion.
Get it freeQR & Packaging-to-Digital Experience Brief
Brief the digital experience a shopper lands on after scanning your pack.
Get it freeRetail Media Campaign Measurement Report
Turn a finished retail media campaign into a performance readout.
Get it freeRetail Media Creative Brief
Brief the actual banners and video assets for your retail media ads.
Get it freeRetail Media Plan Builder
Plan retail media that sells, not just spends.
Get it freeRetail Media Search & Keyword Strategy
Build the search and keyword bidding tactics inside a retail media plan.
Get it freeRetailer.com Content Brief
Brief the e-commerce content fix for one specific retailer's site.
Get it freeSampling Program Planner
Plan an ongoing sampling program: locations, cadence, staffing and tracking.
Get it freeShelf Talker & At-Shelf Messaging Brief
Write the short, punchy copy for shelf talkers and small case-cards.
Get it freeShopper Activation Planner
Plan a shopper activation that converts at the shelf.
Get it freeShopper Journey & Path-to-Purchase Mapper
Map the shopper's path from trigger to purchase for one occasion.
Get it freeShopper Marketing Agency Brief
Brief an external shopper marketing agency so the work starts aligned.
Get it freeShopper Research-to-Activation Translator
Turn shopper and path-to-purchase research into concrete marketing tactics.
Get it freeShopper Segment Activation Plan
Turn one named shopper segment into segment-specific activation tactics.
Get it freeSocial Commerce & Shoppable Post Planner
Plan shoppable, product-tagged posts that turn scrolls into checkouts.
Get it freeTrade Promotion & ROI Planner
Design a promo and pressure-test its ROI before you run it.
Get it freeAll 34 trade & shopper marketing skills at a glance
| # | Skill | Role | What it does | Price | Updated |
|---|---|---|---|---|---|
| 1 | Coupon & Offer Mechanic Designer | Trade & Shopper Marketing | Design the right offer mechanic and the psychology behind it. | $0 (free) | |
| 2 | Cross-Shop & Basket Affinity Analyzer | Trade & Shopper Marketing | Map which brands and categories your shoppers also buy over time. | $0 (free) | |
| 3 | Digital Coupon & Rebate App Campaign Brief | Trade & Shopper Marketing | Brief a cash-back rebate app offer from submission through redemption tracking. | $0 (free) | |
| 4 | Digital Shelf Audit & Optimization Brief | Trade & Shopper Marketing | Audit digital shelf health across retailers and flag what's broken. | $0 (free) | |
| 5 | E-commerce & Amazon Listing Optimizer | Brand | Turn a product page into a listing that ranks and converts. | $0 (free) | |
| 6 | Endcap & Secondary Display Sell-In Brief | Trade & Shopper Marketing | Pitch the case to win an endcap or secondary display slot. | $0 (free) | |
| 7 | Ethnography & Shop-Along Study Planner | Insights | Plan an in-home ethnography or in-store shop-along, recruiting to observation guide. | $0 (free) | |
| 8 | Event & Festival Sampling Sponsorship Brief | Trade & Shopper Marketing | Plan a sponsored festival sampling activation, footfall math and all. | $0 (free) | |
| 9 | Grocery Flyer & Circular Ad Brief | Trade & Shopper Marketing | Brief a retailer flyer or circular ad that fits their format and rules. | $0 (free) | |
| 10 | In-Store Display & POS Brief | Trade & Shopper Marketing | Brief an in-store display that stops and converts shoppers. | $0 (free) | |
| 11 | Instacart & Delivery App Merchandising Brief | Trade & Shopper Marketing | Brief search placement, substitutions and promo slots for delivery apps. | $0 (free) | |
| 12 | Lapsed Shopper Win-Back Campaign | Trade & Shopper Marketing | Win back shoppers who used to buy you and quietly stopped. | $0 (free) | |
| 13 | Livestream Shopping Event Planner | Marketing Comms | Plan a livestream shopping event — run of show, talking points and offers. | $0 (free) | |
| 14 | Loyalty & Rewards Mechanic Designer | Trade & Shopper Marketing | Design bonus-points mechanics that plug your brand into a retailer's loyalty program. | $0 (free) | |
| 15 | Market Basket & Co-Purchase Analysis Narrator | Trade & Shopper Marketing | Turn pasted basket data into clear merchandising and bundling calls. | $0 (free) | |
| 16 | New-to-Brand Shopper Acquisition Campaign | Trade & Shopper Marketing | Build a campaign that recruits shoppers who have never bought you. | $0 (free) | |
| 17 | Occasion Campaign Planner | Brand | Build a campaign that owns one consumption occasion. | $0 (free) | |
| 18 | Pop-Up & Experiential Retail Event Planner | Trade & Shopper Marketing | Plan a pop-up or experiential retail activation from space to staffing. | $0 (free) | |
| 19 | Price-Pack Architecture Planner | Category | Design a price-pack lineup that grows revenue, not confusion. | $0 (free) | |
| 20 | QR & Packaging-to-Digital Experience Brief | Trade & Shopper Marketing | Brief the digital experience a shopper lands on after scanning your pack. | $0 (free) | |
| 21 | Retail Media Campaign Measurement Report | Trade & Shopper Marketing | Turn a finished retail media campaign into a performance readout. | $0 (free) | |
| 22 | Retail Media Creative Brief | Trade & Shopper Marketing | Brief the actual banners and video assets for your retail media ads. | $0 (free) | |
| 23 | Retail Media Plan Builder | Trade & Shopper Marketing | Plan retail media that sells, not just spends. | $0 (free) | |
| 24 | Retail Media Search & Keyword Strategy | Trade & Shopper Marketing | Build the search and keyword bidding tactics inside a retail media plan. | $0 (free) | |
| 25 | Retailer.com Content Brief | Trade & Shopper Marketing | Brief the e-commerce content fix for one specific retailer's site. | $0 (free) | |
| 26 | Sampling Program Planner | Trade & Shopper Marketing | Plan an ongoing sampling program: locations, cadence, staffing and tracking. | $0 (free) | |
| 27 | Shelf Talker & At-Shelf Messaging Brief | Trade & Shopper Marketing | Write the short, punchy copy for shelf talkers and small case-cards. | $0 (free) | |
| 28 | Shopper Activation Planner | Trade & Shopper Marketing | Plan a shopper activation that converts at the shelf. | $0 (free) | |
| 29 | Shopper Journey & Path-to-Purchase Mapper | Trade & Shopper Marketing | Map the shopper's path from trigger to purchase for one occasion. | $0 (free) | |
| 30 | Shopper Marketing Agency Brief | Trade & Shopper Marketing | Brief an external shopper marketing agency so the work starts aligned. | $0 (free) | |
| 31 | Shopper Research-to-Activation Translator | Trade & Shopper Marketing | Turn shopper and path-to-purchase research into concrete marketing tactics. | $0 (free) | |
| 32 | Shopper Segment Activation Plan | Trade & Shopper Marketing | Turn one named shopper segment into segment-specific activation tactics. | $0 (free) | |
| 33 | Social Commerce & Shoppable Post Planner | Marketing Comms | Plan shoppable, product-tagged posts that turn scrolls into checkouts. | $0 (free) | |
| 34 | Trade Promotion & ROI Planner | Trade & Shopper Marketing | Design a promo and pressure-test its ROI before you run it. | $0 (free) |
Bring live F&B data to your trade & shopper marketing work
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