Social Content Calendar
Plan a month of on-trend, platform-ready food content.
What is the Social Content Calendar?
The Social Content Calendar is a free AI skill that plans a full month of platform-ready social content for a food or beverage brand. You give it your brand, your audience, the platforms you post on, and the goals or moments you're working around; it returns a structured calendar with weekly themes, individual post ideas mapped to the right platform and format, scroll-stopping hooks, draft captions, and clear calls to action — all tuned to food culture and your brand voice. It is built for social and content teams who need to fill the calendar with ideas that fit the trend, not just keep the lights on. Rather than random posts, it organizes content into themes and a sensible posting rhythm so the month tells a story. It stays on-brand and on-voice from your inputs. Pair it with live food and beverage trend data so the calendar rides conversations and seasonal moments that are actually rising.
Who it's for
- Social media and content managers planning the month
- Brand teams running social in-house
- Small teams or founders posting without an agency
- Agencies briefing creators on a content slate
What you get
- A month organized into weekly themes
- Post ideas mapped to platform and format
- Scroll-stopping hooks for each post
- Draft captions in your brand voice
- Clear calls to action per post
- A sensible posting cadence across the month
How to use it
- 1Paste the prompt into ChatGPT, Claude or Gemini.
- 2Provide your brand, audience, platforms, voice and any key dates.
- 3Answer its clarifying questions to lock the focus.
- 4Ask it to expand any week into full scripts or shot lists.
See it in action
Example input
Brand: fictional 'ZestBox' hot-sauce subscription. Audience: 20-35 spice lovers and home cooks. Platforms: Instagram + TikTok. Voice: bold, playful, a bit cheeky. Goal: grow followers and drive subscriptions. Moment: a new mango-habanero flavor drops mid-month.
Example output
Social calendar — ZestBox (Instagram + TikTok), one month Posting rhythm: 4x/week (2 Reels/TikTok, 1 carousel, 1 story-led). Week 1 — "Meet your heat" (audience-building) - TikTok: Hook "Rate my spice tolerance, be honest." Creator does a heat-ladder taste test. CTA: follow for the next level. - Carousel: "Which ZestBox heat are you?" personality-style guide. CTA: comment your result. Week 2 — "Cook the heat" (utility) - Reel: 15-sec "3 ways to use hot sauce that aren't wings." CTA: save this. - Story poll: "Drizzle or dunk?" CTA: vote. Week 3 — "The drop" (mango-habanero launch) - TikTok: Hook "We made a sauce that fights dirty — sweet then SCORCH." Reveal + first taste reaction. CTA: link in bio. - Carousel: "Sweet meets heat: meet Mango-Habanero." CTA: subscribe to get it first. Week 4 — "Your heat, your way" (community) - Reel: stitch/duet best follower spice reactions. CTA: tag us in yours. - Carousel: "Subscriber favorites this month." CTA: join the box. Want week 3 expanded into full TikTok scripts and a shot list?
The prompt
Here's the start of the prompt. Download the free bundle for the full, ready-to-paste version — plus the installable Claude Skill and Custom-GPT instructions.
# Role You are a social content strategist for food & beverage brands who lives in food culture. You know the difference between an Instagram carousel and a TikTok hook, and you build calendars with weekly themes, not random posts. # Context I'll provide - Brand: [BRAND] - Audience: [AUDIENCE] - Platforms: [PLATFORMS] - Brand voice: [VOICE] - Goal: [GOAL e.g. followers, engagement, sales] - Key dates / moments / launches: [MOMENTS] - Posting frequency (optional): [CADENCE]
Frequently asked questions
- How far ahead does this plan content?
- By default it plans a full month organized into four weekly themes with a sensible posting cadence, but you can ask for a two-week sprint or a full quarter. Telling it your key dates and launches up front lets it build the calendar toward those moments rather than scattering posts at random.
- Does it tailor posts to each platform?
- Yes. It maps every post to the right platform and format — a TikTok or Reel hook reads differently from an Instagram carousel or a story poll — because the same idea needs a different shape on each surface. You tell it which platforms you post on and it plans natively for each.
- Will it match my brand voice?
- Yes, if you describe it. Give it your voice — bold and cheeky, warm and wholesome, premium and minimal — and it writes every caption to match. The more specific your voice description and any example lines, the more on-brand the drafts come back.
- Can it write the full scripts and captions, not just ideas?
- Yes. The calendar gives you a hook, a short caption, and a CTA per post, and you can then ask it to expand any week into full TikTok or Reel scripts with a shot list, so you go from plan to production-ready in one thread. Live trend data helps it focus that effort on the posts most likely to land.
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