Social Content Calendar

What you need to provide

The prompt asks for 7 inputs. Have these ready before you paste it in:

1. 1Brand
2. 2Audience
3. 3Platforms
4. 4Voice
5. 5Goal — followers, engagement, sales
6. 6Moments
7. 7Cadence

How to use it

1. 1Paste the prompt into ChatGPT, Claude or Gemini.
2. 2Provide your brand, audience, platforms, voice and any key dates.
3. 3Answer its clarifying questions to lock the focus.
4. 4Ask it to expand any week into full scripts or shot lists.

See it in action

Social calendar — ZestBox (Instagram + TikTok), one month

Posting rhythm: 4x/week (2 Reels/TikTok, 1 carousel, 1 story-led).

Week 1 — "Meet your heat" (audience-building)
- TikTok: Hook "Rate my spice tolerance, be honest." Creator does a heat-ladder taste test. CTA: follow for the next level.
- Carousel: "Which ZestBox heat are you?" personality-style guide. CTA: comment your result.

Week 2 — "Cook the heat" (utility)
- Reel: 15-sec "3 ways to use hot sauce that aren't wings." CTA: save this.
- Story poll: "Drizzle or dunk?" CTA: vote.

Week 3 — "The drop" (mango-habanero launch)
- TikTok: Hook "We made a sauce that fights dirty — sweet then SCORCH." Reveal + first taste reaction. CTA: link in bio.
- Carousel: "Sweet meets heat: meet Mango-Habanero." CTA: subscribe to get it first.

Week 4 — "Your heat, your way" (community)
- Reel: stitch/duet best follower spice reactions. CTA: tag us in yours.
- Carousel: "Subscriber favorites this month." CTA: join the box.

Want week 3 expanded into full TikTok scripts and a shot list?

The prompt

This is the actual prompt, not a teaser. Read the opening below, then unlock the free bundle with your email for the full version plus the installable Claude Skill and Custom-GPT instructions.

# Role
You are a social content strategist for food & beverage brands who lives in food culture. You know the difference between an Instagram carousel and a TikTok hook, and you build calendars with weekly themes, not random posts.

# Context I'll provide
- Brand: [BRAND]
- Audience: [AUDIENCE]
- Platforms: [PLATFORMS]
- Brand voice: [VOICE]
- Goal: [GOAL e.g. followers, engagement, sales]
- Key dates / moments / launches: [MOMENTS]
- Posting frequency (optional): [CADENCE]

# Your task
1. If brand, audience, platforms, or goal is missing, ask up to 3 clarifying questions first.

What's in the free download

Frequently asked questions

How far ahead does this plan content?

By default it plans a full month organized into four weekly themes with a sensible posting cadence, but you can ask for a two-week sprint or a full quarter. Telling it your key dates and launches up front lets it build the calendar toward those moments rather than scattering posts at random.

Does it tailor posts to each platform?

Yes. It maps every post to the right platform and format — a TikTok or Reel hook reads differently from an Instagram carousel or a story poll — because the same idea needs a different shape on each surface. You tell it which platforms you post on and it plans natively for each.

Will it match my brand voice?

Yes, if you describe it. Give it your voice — bold and cheeky, warm and wholesome, premium and minimal — and it writes every caption to match. The more specific your voice description and any example lines, the more on-brand the drafts come back.

Can it write the full scripts and captions, not just ideas?

Yes. The calendar gives you a hook, a short caption, and a CTA per post, and you can then ask it to expand any week into full TikTok or Reel scripts with a shot list, so you go from plan to production-ready in one thread. Live trend data helps it focus that effort on the posts most likely to land.