Retailer.com Content Brief

Example output

Retailer.com content brief — Solstice Kombucha 4-pack, Meadow Market grocery.com

Problem this brief solves
The listing is under-built for a site that supports richer content: one image and a bare title against a platform that allows at least four images plus a brand story module we've never used. This isn't primarily a copy-quality problem — it's a content-completeness problem. Fix the completeness gap before fine-tuning any individual line of copy.

Content blocks needed

1. Title — rewrite to lead with the searchable terms this site indexes on ("kombucha," pack size, flavor) rather than brand name alone, matching Meadow Market's title format if they publish one (check their seller/vendor content guide).

2. Image set — expand from 1 to the 4-image minimum: a clean pack shot on white, a nutrition panel/label close-up, a lifestyle or occasion shot, and a multi-flavor or pack-contents shot if applicable. Meadow Market's page-3 rank may be partly a relevance-algorithm effect of a thin content page — image count alone will not fix rank, but a thin page compounds whatever else is holding rank back.

3. Bullet points — 4-5 scannable, benefit-led bullets covering flavor, functional cue (probiotic/gut health, if applicable and support-able), pack format, and a use-occasion line. Keep these tight; Meadow Market's mobile layout likely truncates long bullets (verify their character limit).

4. Brand story module — since this is available and unused, build a short block: 2-3 sentences plus one image, telling the "why Solstice" story. This module is a differentiation lever competitors without it don't have — treat it as a quick win, not an afterthought.

5. Backend search terms — if Meadow Market exposes a backend keyword field (verify with their vendor portal), populate it with the terms a "kombucha" shopper searches beyond the exact category name — flavor descriptors, "probiotic drink," etc.

Asset list for design/content team
- 4 product images per the spec above (pack shot, label close-up, lifestyle, contents/flavor shot)
- Brand story copy (2-3 sentences) plus 1 supporting image
- Nutrition panel image, sized to Meadow Market's spec (confirm dimensions before production)
- Final copy: title, 4-5 bullets, backend keywords

Meadow Market format and submission notes
- Confirm the exact image dimension and file-size spec before producing final assets — resubmission delays are the most common reason retailer.com content projects slip.
- Confirm whether the brand story module has a character limit or fixed template.
- Confirm the vendor portal's content submission and review timeline so this doesn't sit in a queue past a planned in-market date.

Priority order if you can't do it all at once
1. Image expansion to the 4-image minimum — the single biggest completeness gap and a likely rank contributor.
2. Title rewrite — fast to do, directly affects both findability and first-glance conversion.
3. Bullets — meaningful but secondary to fixing the structural gaps above.
4. Brand story module — a genuine differentiator, but lowest urgency since the page currently has zero of it; sequence it after the core content gaps are closed.

Claims to route to regulatory before submission
Any probiotic, gut-health, or functional benefit language in the bullets or brand story needs a regulatory check before it goes live on Meadow Market — confirm current permitted phrasing for this claim category in your market.

Want me to draft the actual title, bullets, and brand story copy for this brief now?