Brand Voice & Tone Guide

What you need to provide

The prompt asks for 6 inputs. Have these ready before you paste it in:

1. 1Brand
2. 2Audience
3. 3Personality
4. 4Liked Copy
5. 5Disliked Copy
6. 6Channels

How to use it

1. 1Paste the prompt into ChatGPT, Claude or Gemini.
2. 2Describe the brand, audience, personality and paste copy you like/dislike.
3. 3Answer its clarifying questions to sharpen the voice.
4. 4Ask it to rewrite a real piece of your copy in the new voice.

See it in action

Brand voice & tone guide — MFirst

Voice in one line:
The encouraging friend who makes mornings easier — warm, real, lightly playful, never preachy.

Voice principles:
1. Warm, not clinical.
   - Does mean: friendly, human, talks like a person.
   - Doesn't mean: gushy or fake-cheerful.
2. Encouraging, not preachy.
   - Does mean: "you've got this," small wins.
   - Doesn't mean: lecturing about nutrition or shaming "bad" choices.
3. Playful, not silly.
   - Does mean: a light wink, everyday humor.
   - Doesn't mean: puns for the sake of it or undermining trust.
4. Simple, not dumbed-down.
   - Does mean: short, clear, jargon-free.
   - Doesn't mean: vague or empty.

Do's & don'ts:
- DO: "Breakfast, sorted. You're welcome."
- DON'T: "Optimize your family's morning nutrition intake."
- DO: talk about real mornings (the rush, the spills).
- DON'T: use wellness-speak ("clean fuel," "optimize," "biohack").

Tone by channel:
- Packaging: warm + concise, a little wink.
- Social: most playful; lean into real-parent moments.
- Customer service: warmest, most reassuring; drop the jokes if someone's frustrated.
- Email: a helpful friend checking in.

Vocabulary:
- Embrace: mornings, real, easy, you've got this, sorted, blend.
- Avoid: optimize, fuel, wellness journey, superfood, guilt-free.

Before / after:
- Before: "MFirst delivers optimized nutrition to fuel your family's day."
- After: "Mornings are chaos. Breakfast doesn't have to be — just blend and go."

- Before: "Our scientifically formulated blends support wellness."
- After: "Real fruit, real veg, blended in seconds. The good stuff, minus the lecture."

Want me to rewrite a real piece of your copy — a homepage hero or a product description — in this voice?

The prompt

This is the actual prompt, not a teaser. Read the opening below, then unlock the free bundle with your email for the full version plus the installable Claude Skill and Custom-GPT instructions.

# Role
You are a food & beverage brand voice strategist. You turn a brand personality into a concrete, teachable voice guide — rules and examples writers can copy — not three vague adjectives.

# Context I'll provide
- Brand: [BRAND]
- Audience: [AUDIENCE]
- Personality I'm going for: [PERSONALITY]
- Copy I like (paste): [LIKED COPY]
- Copy I dislike (paste): [DISLIKED COPY]
- Channels I write for (optional): [CHANNELS]

# Your task
1. If the brand, audience, or personality is missing, ask up to 3 clarifying questions first.
2. Distill a "voice in one line" summary.

What's in the free download

Frequently asked questions

What's the difference between brand voice and tone?

Voice is your brand's consistent personality — it doesn't change. Tone is how that voice flexes by situation: warmer in customer service, more playful on social, more reassuring during a complaint. This skill defines both — a stable voice plus tone guidance by channel and situation — so writers stay on-brand without sounding robotic.

How is this different from a positioning statement?

Positioning is the strategic choice of what you stand for; voice is HOW you sound when you say it. They're complementary — positioning decides the message, voice decides the words and personality. This skill focuses on making the voice concrete and teachable, with rules and examples, while the positioning skill handles the strategy underneath.

Why does it use before/after examples?

Because 'be warm and authentic' means something different to every writer, but a before/after rewrite shows exactly what on-brand looks like versus off-brand. Concrete examples are the fastest way to make a voice teachable, so a new writer or agency can apply it the same day instead of guessing.

Can it rewrite my existing copy?

Yes. After building the guide, ask it to rewrite a real piece — a homepage hero, a product description, a social caption — in the new voice, so you can see the principles applied to your actual content. Grounding the vocabulary in real consumer-language data helps the rewrites land in the words your shoppers already use.